September the 13th patanjali launched there very own line of dairy products.
Finally they announced their entry into the dairy segment by launching milk and milk-based products, including curd and cheese.
Soon after frozen vegetables segment, Patanjali targets dairy segment:
While Patanjali was already thriving with products such as sweet corn, peas, and potato fingers for the latter, the company will soon launch a wide range of milk-based products in tetra packs, apart from regular milk, said Baba Ramdev earlier this month.
Baba Ramdev on Patanjali milk will be cheaper than other brands :
Baba Ramdev the spokesperson for patanjali added that the Haridwar-based firm would procure milk directly from farmers via its network, and would promote milk products from India-based breeds of cows.
Further, Baba Ramdev claimed that Patanjali milk would be cheaper than those of the established brands by Rs. 2 and with this strategy Baba Ramded added “We are aiming to have a business of Rs. 1,000 crore next fiscal. This fiscal, we would have a business of Rs. 500 crore,”